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The Internet is set to revolutionize
television within five years, due to an explosion
of online video content and the merging of PCs
and TV sets, Microsoft chairman Bill Gates said
on Saturday.
The Internet is set to revolutionize television
within five years, due to an explosion of online
video content and the merging of PCs and TV sets,
Microsoft chairman Bill Gates said on Saturday. |
"I'm stunned how people aren't seeing
that with TV, in five years from now, people will laugh
at what we've had," he told business leaders and
politicians at the
World Economic Forum.
The rise of high-speed Internet and the popularity
of video sites like Google Inc.'s YouTube has already
led to a worldwide decline in the number hours spent
by young people in front of a TV set.
In the years ahead, more and more viewers will hanker
after the flexibility offered by online video and abandon
conventional broadcast television, with its fixed program
slots and advertisements that interrupt shows, Gates
said.
"Certain things like elections or the Olympics
really point out how TV is terrible. You have to wait
for the guy to talk about the thing you care about or
you miss the event and want to go back and see it,"
he said."Internet presentation of these things
is vastly superior."
At the moment, watching video clips on a computer is
a separate experience from watching sitcoms or documentaries
on television.
But convergence is coming, posing new challenges for
TV companies and advertisers.
"Because TV is moving into being delivered over
the Internet -- and some of the big phone companies
are building up the infrastructure for that -- you're
going to have that experience all together," Gates
said.
YouTube co-founder Chad Hurley said the impact on advertisin
would be profound, with the future promising far more
targeted ads tailored to each viewer's profile.
"In the coming months we're going to do experiments
to see how people interact with these ads to build an
effective model that works for advertisers and works
for users," he said.
Advertisers are already racing to adapt their strategies
to the growing power of the Web, and more and more promotional
cash is tipped to migrate from television to iptv sites
in future.
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